How to set up your loyalty program

The loyalty program automatically rewards your buyers with points converted into a coupon. From Growth > Loyalty, set the earn rate, threshold and reward, choose the methods that earn and activate. About 4 minutes.

4 minutes Beginner

Before you start

Your store is online with at least one payment method configured.

The loyalty program automatically rewards your buyers: each delivered order makes them earn points, converted into a discount coupon once a threshold is reached. A powerful lever to bring customers back — far cheaper than acquiring new ones.

What you'll learn

Set the points earned, the threshold and the reward.
Choose the payment methods that earn points.
Activate the program and check the real-time preview.

Step by step

Step 1 — Set the earn rate, threshold and reward

In the left-hand menu, open Growth then Loyalty. The flow (marker ①) sums up the mechanic: a delivered order makes the buyer earn points, the threshold reached generates a coupon. Set the points earned per unit spent (marker ②) — the accrual rate. Just below, the trigger threshold sets the number of points needed. The generated coupon value (marker ③) is the reward offered. The real-time preview (marker ④) simulates the result for a given cart.

Why? These three settings define your program's balance: generous enough to motivate, controlled enough to stay profitable. The preview saves you any math.

Tip. Use the preview's "Simulate a cart of" field to test different amounts: you immediately see the points earned and the coupon triggered.

Step 2 — Choose the methods and activate

Further down, the Methods that earn points section (marker ①) lets you turn earning on or off per payment method: an order paid via a checked method earns points. Finally, the Activate the loyalty program toggle (marker ②) switches everything on: from activation, delivered orders generate points. Click Save (marker ③).

Why? Targeting methods lets you reward the ones that cost you least (e.g. cash on delivery vs card). And nothing triggers until the program is activated.

Tip. Wallet mode (Conversion section) is an alternative: instead of a coupon at the threshold, points accumulate and are spent directly at checkout.

Expected result

The badge switches to Program active. On each delivered order, your buyers accumulate points; once the threshold is reached, a discount coupon is generated automatically — with no action on your part.

Expert tips

Keep it simple at first. A clear ratio ("1 point per unit, coupon after 100") is easier for your customers to grasp.
Promote the program. Mention it on your store and in your emails so it gets used.
Watch profitability. The coupon value should stay a reasonable fraction of the average cart.
Points on delivery. Points are credited when the order is delivered, not at purchase — this reduces fraud.

Common mistakes

Mistake	Why it's a problem	The fix
Program not activated	No points are credited.	Activate "Loyalty program" and save.
Threshold too high	The customer never reaches the reward.	Adjust threshold and earn rate via the preview.
Coupon too generous	Program not profitable.	Keep the coupon proportional to the average cart.
All methods off	No order earns anything.	Enable at least your main methods.

Frequently asked questions

When are points credited?

When the order is delivered (completed status), not at payment time. A cancelled or disputed order earns no points.

What's the difference between Coupon mode and Wallet mode?

In Coupon mode, a discount coupon is generated once the threshold is reached. In Wallet mode, points accumulate and are spent directly at checkout, like a balance.

Does the coupon expire?

The generated coupon is single-use and has no expiry: it's deducted on your customer's next purchase.

Can I exclude certain payment methods?

Yes. In Methods that earn points, turn off earning for a method: orders paid that way will no longer earn points.

Can the customer see their points?

Yes. Once the program is active, the buyer checks their points balance from their account on your store.

Go further

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