Launch your e-commerce business
Intensive coaching to launch your online store from A to Z. On-site in Casablanca, domain name included and your first ad campaign on us.
- For
- Project owners, new online stores
- Format
- 5-session programme
Course: Launch your e-commerce business
The program in detail
Session 1
Strategy and positioning
Understand the customer's need: define the project, the target audience and the market positioning.
On the program: e-commerce model, persona, customer journey and value proposition.
You leave with your positioning sheet (DNA).
With SimWebShop AI: competitive intelligence analyzes your market and your competitors, with sources, to sharpen your positioning.
Session 2
Collection and catalog
Build the offer: select the products, structure the catalog and set the prices.
On the program: product sorting with the DNA filter (8 to 15 references), range pyramid, pricing grid (cost × 2.5 to 3, with a COD provision) and product page.
You leave with your argued catalog.
With SimWebShop AI: suggested titles, descriptions and SEO texts for your product pages, and generated or enhanced product photos.
Session 3
Online store
Create and set up the store: theme choice, customization, payment, delivery and essential pages.
On the program: theme, category tree, product pages, COD checkout, WhatsApp button, domain name and mobile-first optimization.
You leave with your working online store.
With SimWebShop AI: visuals for your banners and sections, and suggested texts for your pages and categories.
Session 4
Acquisition engine
Set up the first sales funnel: attract visitors, turn them into customers and track the results.
On the program: TOFU / MOFU / BOFU funnel, conversion pixel, creatives, live workshop on a Meta Ads campaign in 9 steps and COD-adjusted ROAS.
You leave with your first sales funnel and your first campaign ready to launch.
With SimWebShop AI: the Market Rhythm spots upcoming peak moments and estimates demand, so you launch your campaigns at the right time.
Session 5
Launch and steering
Launch the first campaign, analyze performance and optimize continuously.
On the program: tracking of statistics and orders, COD delivery rate, phone confirmation, WhatsApp follow-up (abandoned carts and refusals) and customer retention.
You leave with your dashboard and your weekly routine.
With SimWebShop AI: the AI Coach reads your figures and tells you what to do first; the AI sales agent answers your visitors and RevOps prepares your follow-ups.
- check_circle The same program, on your own. You follow the method and complete the exercises at your own pace.
- check_circle You like to learn on your own.
- check_circle You want to move forward at your own pace.
- check_circle The 5 sessions one-on-one with an expert. Every deliverable is produced with you, during the session.
- check_circle You want to save time.
- check_circle You prefer to be guided.
event Next session: 27/10/2026 18:00
- check_circle A class of 10 people, one session a week.
- check_circle Venue: CFC Business Tower, Casablanca — coffee and pastries included.
- check_circle You prefer to be guided.
