How to use conversion funnels

A conversion funnel is a dedicated entry path (theme + flow + entry step) with a trackable public link. Create it, share it in your campaigns to send visitors to the right place, and compare conversion rates. About 4 minutes.

4 minutes Intermediate

Before you start

Your store is online, with at least one product and one category.

A conversion funnel is a dedicated entry path: you choose a theme, a flow and the step where the visitor lands, and you get a trackable public link. Perfect for campaigns: send visitors straight to the right place and follow their journey.

What you'll learn

Understand what a funnel is.
Create and publish a funnel.
Share its public link and compare your funnels.

Step by step

Step 1 — Create a funnel

In the menu, open Growth → Funnels. In "Create a funnel", give a name (marker ①) to identify your campaign (e.g. "Summer campaign"), choose the parcours theme (marker ②), then the entry step (marker ③) — where the visitor lands: home, product, category… Click Create + publish.

Why? Sending a visitor straight to the right page (rather than the home page) shortens their journey and boosts your conversion chances. No page builder needed: it's all set here.

Create a funnel: name (marker 1), theme (marker 2), entry step (marker 3) — ① The campaign name; ② the parcours theme; ③ the entry step.

Tip. Match the entry to your campaign: an ad for a specific cake should open directly on that product, not the home page.

Step 2 — Share and track your funnels

The list summarizes your funnels (marker ①) with their theme, flow and entry step. The public link "Open" (marker ②) is the link to share in your campaigns: it opens the store at the chosen step and traces the journey. The Settings button (marker ③) manages versions and publishing.

Why? By using a different funnel link per channel (email, ads, social), you compare their performance and spot the journey that converts best.

Funnels list: a funnel (marker 1), public link Open (marker 2), Settings (marker 3) — ① A funnel (theme, flow, entry); ② the public link to share; ③ the settings.

Heads up. Only a published funnel (PUBLISHED status) works for your visitors. Check the status before sharing the link.

Expected result

You have a campaign link ready to share (email, ads, social media) that brings visitors to the right place and traces their journey. By comparing your funnels, you know which ones convert best.

Expert tips

Target the entry. The closer the entry step matches the campaign, the better the conversion.
One link per channel. Use a separate funnel per source to compare results.
Name clearly. An explicit name (channel + offer) makes tracking easy.
Test designs. Each theme is a journey; compare which performs.

Common mistakes

Mistake	Why it's a problem	The fix
Sending everyone to the home page	The visitor has to re-find the product.	Choose a targeted entry (product, category).
Vague names	You can't compare campaigns.	Name each funnel by channel and offer.
Sharing an unpublished link	The link doesn't work.	Check the PUBLISHED status before sharing.
Too many funnels	Confusing tracking.	Keep one funnel per active campaign.

Frequently asked questions

What exactly is a funnel?

It's an entry path: a theme, a flow and an entry step, accessible via a public link that traces the visitor's journey.

Where do I share the funnel link?

Anywhere you run a campaign: email, ads, social media. Copy the link via "Open" on the funnel's row.

What do "flow" and "entry" mean?

The entry is the page where the visitor lands (home, product, category). The flow is the associated journey type. Together they define the path offered.

Does the funnel theme change my store?

No. The theme applies to the journey opened via the funnel link; your main store is not modified.

Can I compare my funnels?

Yes. Since each funnel traces its journey, use a different link per campaign to compare which converts best and optimize your steps.

Go further

Change your theme Create coupons